The key selling feature of this watch is its unique and high recognisable bracelet. The links are shaped in the form of a letter S. The timeless appeal of this design has led to it becoming a legend in its own right, an act of pure innovation on the part of Tag Heuer. Another feature which explains its huge popularity is the way in which it suits any occasion. The case and dial are both sporty yet elegant. This ensures a seamlessly stylish transition between performance and visual pleasure, a key asset to any great sporting champion.

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